5 Tips to Boost Conversions on PPC Landing Pages

[mandy]

Optimizing your landing pages to boost conversions can be a manageable process, and here are five pointers to help.
Be Clear, Concise, and Precise

Get rid of any page element that distracts from the task at hand. Eliminate superfluous text and Flash elements, and make sure your offer and its value is crystal-clear and specific. Make sure your value statements are consistent with your ad text, and keep the text benefit-oriented to give visitors a reason to go to the next step. Use your value statements to break through all of the clutter on the Internet.

Make a Strong First Impression

You never get a second chance to make a first impression. Let visitors know why they should trust you and why you are the authority on your subject. Communicate to your visitors what the advantage is in moving towards a conversion, always answering the question, “What’s in it for me?” You have roughly five seconds to grab the interest of a PPC visitor, so make every second count. Focus on clarity rather than on trying to sell, and make your call-to-action prominent and easy to see...

full article: http://www.practicalecommerce.com/articl...onversions