Login and My Account Pages Checklist

[mandy]

What this is about: The list covers items that have to do with the process of logging into or accessing "my account" pages, and the information found on those pages.

Why this is important: Ensuring visitors can easily login and find the information they need is essential to providing a good customer experience. Since this is your engaged audience you want to make sure that you can keep them engaged without additional frustrations.

What to look for:

# Easy to find login access: Logging in should be easy. Either a link or a login form should be readily available from any page.
# Use security protocols: Keep necessary information secure at all times.
# Provide security assurances: Make sure visitors know that their information is secure by providing necessary security assurances...

full article: http://www.searchengineguide.com/stoney-...-fo-15.php