A Quick Guide to 'About Us' Pages

[mandy]

For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust.

The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide...

full article: http://www.searchengineguide.com/stoney-...page-m.php

[BellisimaJ.]

Does the "quick guide" provide tips for keeping the white trash from editing your legitimate pages? THAT information would be useful! 8)