Making the Case for eBay Paid Search

[mandy]

Anthony Noto, a Goldman Sachs analyst, told the Wall Street Journal he believes Skype can help eBay generate revenue from the 1.9 billion monthly searches that take place on its sites by posting pay-per-call sponsored listings, or paid advertising, on the top of search-results pages.

An auction site putting paid listings on search results pages is not unheard of - and in fact, it's already being done. Yahoo Auctions tested the approach in January using its Yahoo Search Marketing ad network

full article: http://auctionbytes.com/cab/abn/y05/m10/i10/s01

[amy]

If you thought there was an uproar after last year's fee increase, just wait until they try this. 

[accentnepal]

If the short term gain is there they will do it - and those who cannot afford to pay will drop off.  But isn't this sorta what "featured items" are?

Hey - where does it say the little guy should get a wide market for his wares? Why should the big guys share - their whole purpose is to push the weaker sellers out.

So much for "free" enterprise.

[scarboroughseaashells]

*rolling eyes*  What else can I do?