Mobile content usage is highest in developing countries

[mandy]

Mobile users in third world countries express a stronger desire for content and advanced features, according to a "Global Mobile Mindset Audit" study...

U.S. users lag most behind other countries in terms of accessing the Web, or wanting access, using cellular phones. In the U.S., 22.6 percent find the feature important or very important. Other countries exhibit higher demand: Western Europe (30.4 percent); Eastern Europe (53.9 percent); Asia (56.4 percent); and Latin America (63.5 percent).

"The difference between developing countries and the U.S. and Western Europe really is played out throughout the survey in terms of advanced services and how interested users are in accessing them," said Dave Murray, director of the CMO Council's FAME Group. "The new mobile power user is really in emerging markets. There is a population in these markets that is interested in using and willing to pay for advanced services." ...

full article: http://clickz.com/showPage.html?page=3625143