Mature consumers shop less but spend more than the average web shopper

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Mature consumers shop less but spend more than the average web shopper

10-11-2005, 09:15 AM,

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mandy Offline

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Mature consumers shop less but spend more than the average web shopper

Quote:Fewer consumers between the ages of 55 and 64 shop online than do younger people, but they spend $300 more per year than the average web shopper because of their higher incomes and higher rates of booking travel online, according to new study from Forrester Research.

full article: http://www.internetretailer.com/dailyNews.asp?id=16357

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