Social Retailing Mirrors

[mandy]

Once again living up to its reputation for using cutting-edge technology to enhance customers’ shopping experiences, Bloomingdale’s today launched a two-day test of a “Social Retailing” system at its flagship 59th Street Store in Manhattan. The Social Retailing platform, from New York-based digital technology firm IconNicholson, lets a store shopper use a full-length mirror to transmit her image to friends over the web and receive their friends’ comments and images of alternative products.

Social Retailing, originally designed by IconNicholson for apparel fashion client Nanette Lepore Inc., combines social networking and the brick-and-mortar store so customers can connect live with their online friends while they shop. Social Retailing uses an interactive mirror, also called a Magic Mirror, to transmit high-bandwidth video to friends, who can respond to the customer’s selections via instant messaging sent to the mirror. Friends can also send suggestions in the form of product images from an online catalog tied to the Social Retailing application...

full article: http://www.internetretailer.com/dailyNews.asp?id=21750

[amy]

It's not something I would ever use.