How Paid Content Sites Can Thrive in an Age of Free Ad Supported Content Sites

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How Paid Content Sites Can Thrive in an Age of Free Ad Supported Content Sites

03-23-2007, 11:41 AM,

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mandy Offline

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How Paid Content Sites Can Thrive in an Age of Free Ad Supported Content Sites

Quote:SUMMARY: The recent revival in online advertising has many Web publishers partying like it's 1999 all over again as they refocus on ad-supported content. So, whats a paid content site, particularly in the B-to-B space, to do?

Our exclusive interview with Outsell Inc.'s Louise Garnett reveals that paid content providers can still grow, but only if they adapt to market trends shaping the industry. Garnett offers her top five insights, including how to address relevancy, pricing and what content is hot...

full article: http://www.marketingsherpa.com/article.html?ident=29908

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