Tips for Eastern European webmasters: Avoid Link Exchanges

[mandy]

In 2006 we ramped up on international webmaster issues and particularly tried to support Eastern Europe. We opened several offices in the region, improved our algorithms with respect to these languages, and localized many of our products. Should I find only one word to describe these markets, I would say they are diverse. Still, they have two things in common: their online markets are currently in a developing phase and a high number of webmasters and search engine optimizers work there in a variety of languages. We are aware that a certain amount of webspam is generated in this region and we would like to reinforce that we have been working hard to take action on it both algorithmically and manually. Since I have seen some common phenomena in a bunch of these markets, here are a couple of suggestions for Eastern European webmasters and SEOs:

    * Avoid link exchanges. If a fellow webmaster approaches you with some sketchy offer, just refuse. Instead, work on the content of your site. Once you have the quality content, you can use the buzzing blogger community and social web services in your language to get nice linkbaits. Creating good content for your language community will pay off. Help the high-quality people in your language community and they will re-power you...

full article: http://googlewebmastercentral.blogspot.c...sters.html