The Future of SEM (Search Engine Marketing): Meta Tags and Page Size Are Out

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The Future of SEM (Search Engine Marketing): Meta Tags and Page Size Are Out

03-30-2007, 07:42 AM,

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mandy Offline

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The Future of SEM (Search Engine Marketing): Meta Tags and Page Size Are Out

Quote:Off the top of my head I have come up with 5 things that WILL NOT matter in SEM in the future and 5 things that marketers should stay on top of.

Things that WILL NOT matter:

* Meta Tags: Meta Tags, especially the keywords version, are already losing their importance. Meta Description is still often used to distinguish site pages but I believe both types of Meta Tags will continually lose their SEO value.

* Page Size: The majority of Internet users are already using high speed connections and this number will continually increase, therefore to some extent page size won't matter.

* JavaScript Code: Very often SEOs will recommend externalizing JavaScript or removing it from a site's main navigation, however with search spiders continually getting smarter I feel spiders will eventually be able to comprehend various types of complex JavaScript code...

full article: http://www.webpronews.com/blogtalk/2007/...not-matter

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