Google Base Data Feed Optimization

[mandy]

The Case for Data Feed Optimization (DFO) - Where Google Base Store Connector and Automated XML Feed Solutions Come Up Short.

There are approximately 30,000 product feeds being submitted to Google Base. I’d estimate that over 90% of those feeds are being submitted by automated XML feed programs which look at the basic Google Base requirements, do a quick translation, and port your data over. Getting your data to Google Base is an important first step, but it’s only the first step. Programs like Google Base Store Connector remind me of the Submit It service of years ago...

As a quiet member of what was then a search engine optimization (SEO) cottage industry, I laughed at Submit It because it was useless submitting your URLs if the content on those pages wasn’t search engine friendly. In the end, Submit It made out like a bandit, but I’m not completely sure if the service actually helped webmasters beyond saving them an hour going to different directories/engines. Getting your site indexed is one thing, getting your pages to come up on the first page of results for relevant searches is something completely different, and something that Submit It didn’t originally address...

full article: https://www.singlefeed.com/blog/2007/03/...ogle-base/