Falling in Love with Repeat Customers on eBay

[mandy]

First and foremost, repeat sales require an open line of communication with your buyer. You must own that communication channel. Since no one can take away your buyer's opt-in email permission, get that at all costs. The best way we've found to get high opt-in rates is to offer a reward at opt-in.

Once you have your buyer's opt-in permission, old-fashioned email marketing is the box of chocolates in the new buyer relationship. Every email should bring your buyer a delicious surprise offer from you. In return, every opened email gives you the chance to seduce your buyer back to your listings.

Your first goal in your budding-buyer relationship is to get a second purchase within 30-days. Make your buyer an offer they cannot resist. You want that second sale because it will cement real value in the relationship...

full article: http://www.auctionbytes.com/cab/abn/y07/m04/i16/s06