Implementing Faceted Site Search Leads to Increased Sales

[mandy]

Lovett calls faceted navigation "a searchandising mentality that plays on a shoppers' inclination to start with a vague idea of what they're looking for and to browse a site until they stumble upon relevant products."

He said faceted navigation is something any Web shop owner can employ. "It really has to do with organizing your site, so it's not necessarily cost-prohibitive. You're categorizing products based on attributes, and the more attributes you ascribe to products, the better the product search results."

For example, he said, if you sell appliances and list a refrigerator, you'd maximize search results by including the size, electricity requirements, extra features, shelving options and so on. "If someone has to have a fridge that's 72 inches tall or it won't fit into their design," he said, "they'll use that in a search."...

In another example, he cites listing music by genre, album title, song, artist and lyrics. "People often know the words to a song, but not who sings it," so that's a good use of faceted search...

full article: http://www.ecommerce-guide.com/news/tren...hp/3674066

edited to add the link that Mandy forgot :