Are Google and Paid Search Killing SEO?

[mandy]

Paid search listings could become more relevant than organic listings because of the emphasis on inbound links in search algorithms.

It just occurred to me that Google is killing organic SEO. Google's paid search algorithm is allowing the user to be the ultimate SEO. Based on user search behavior -- the type of links clicked on and the amount of time spent on a landing page after leaving Google -- your paid search ads become more relevant, undermining traditional SEO efforts to bring client sites to the top of the SERPs.

Google's paid search algorithm acts almost like a rating system. Google will discover the most popular sites based on user preferences, allowing it to serve highly relevant results based on paid search landing pages. As a result, search engines will likely start serving more sponsored links, and the organic links will start to fade away...

full article: http://www.imediaconnection.com/content/14606.asp