Capitalizing on Seasonal Demand on eBay: category seasonality

[mandy]

In this week's issue of Data Bytes we'll be looking at category seasonality. While many sellers know that there are drops and spikes in demand at certain times of year for their products, they may not have considered that those drops and spikes could be at different times elsewhere in the world. For a seller open to selling internationally, this could be a good way to keep sales up all year long.

Consider, for example, snow skis and related equipment. While in the U.S., demand for snow skis seems to concentrate around the Christmas holidays, demand is high and steady from November through March in the U.K. and in Germany, where skiers get a longer winter season. Down in Australia, snow skis and related equipment reach peak sales from June through August, and remains low for the rest of the year. A smart ski seller anywhere in the world would do well all year by focusing marketing efforts on a different region of the world each season...

full article: http://www.auctionbytes.com/cab/abn/y07/m04/i27/s03