Blogging Tips For Ecommerce Businesses

[mandy]

He says the most common outcome of a successful ecommerce blog is that its creator is recognized as a subject matter expert or a thought leader in an industry or in regard to a product or service. This can provide value to an online business insofar as consumers would prefer to buy things from companies positioned as experts in a particular market.

However, what many bloggers don't recognize immediately is the effect their efforts have on an ecommerce website's position in major search engines relative to industry-specific keywords. First and foremost, blogs help businesses establish more links to their websites, an important means to boost a site's rank in major search engines like Google."...

Jason Billingsley, vice president of marketing for ecommerce software company Elastic Path, says blogs also give businesses the opportunity to associate their websites with popular keywords related to products and services...

full article: http://www.practicalecommerce.com/articl...th-A-Blog/