How an ecommerce retailer boosted Google organic search rankings

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How an ecommerce retailer boosted Google organic search rankings

05-04-2007, 10:15 AM,

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mandy Offline

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How an ecommerce retailer boosted Google organic search rankings

Quote: Evogear.com, a retailer of sports gear and apparel, has produced a sharp increase in Google natural search rankings by redesigning the URLs of product pages on its web site and developing brand-specific content pages...

Evogears in-house IT staff has reconfigured product page web addresses displayed in URLs, or uniform resource locators, to specifically reflect the featured products or product categories, Decker says. The URL for K2 Public Enemy skis, for example, was changed to include skis/k2-public-enemy-2007 instead of a more obscure identifier like cat-id-12345. Likewise, a category page for skis now includes ski-shop in the URL instead of the former coding...

full article: http://www.internetretailer.com/dailyNews.asp?id=22280

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