Search Engine and Advertising Wars: Google vs. Yahoo

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Search Engine and Advertising Wars: Google vs. Yahoo

05-09-2007, 10:11 AM,

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mandy Offline

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Search Engine and Advertising Wars: Google vs. Yahoo

Quote:Now that Yahoo's Panama has fully launched in the U.S., which search giant will rule the roost?

What You'll Find in This Article:

Page 1: How the two platforms stack up
Page 2: Reach, top-level campaign settings, account structure, ad copy and rotation
Page 3: Content targeting, ad formats, editorial review process, agency master accounts
Page 4: Matching options, control over distribution, dayparting
Page 5: Power tools, click fraud, reporting, trademark issues
Page 6: Relevancy ranking, usability, the winner
Page 7: Conclusion: How we got here

full article: http://imediaconnection.com/content/14768.asp

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