What keeps shoppers loyal to merchants

[mandy]

Though price was not the sole driver of loyalty, it was a frequently cited point of interest among survey respondents. The promotional tactic of totally free or conditional free shipping ranked the highest among survey respondents. Asked to rate 25 features on a scale of one to five or one to 10 in terms of their importance in bringing them back to a web site they had visited or shopped previously, 92% of respondents rated this feature “very important” or “important.” All other cost-saving features, such as rebates and coupons or exclusive deals for program members, were ranked as very important or important by 75% or more of survey respondents.

Customer service features were the second most highly-rated set of features, with 88% rating online order tracking very important or important, and 84% assigning the same ratings to guarantees or privacy policies...

full article: http://www.internetretailer.com/dailyNews.asp?id=22479