Age matters when it comes to online payments

[mandy]

Younger shoppers are more likely than older consumers to pay online with a debit card or use a peer-to-peer service like PayPal. And most of them see talking as just one of the things you can do with a mobile phone, according to a recent report from JupiterResearch.

The report found online shoppers between the ages of 18 and 24 were nearly as likely to pay online with a debit card as a credit card, whereas those 35 and over preferred credit cards by a margin of 37%. For those between 25 and 34 credit had a 16% edge over debit, according to the report, entitled “Payment Preferences Online: Managing the Generation Gap Between Younger and Mature Adults.”...

full article: http://www.internetretailer.com/dailyNews.asp?id=22496

[valleygirl]

excellent article