Smack Shopper: Social Networking meets Auctions meets Game Show

[mandy]

Smack Shopper, a section of the Jellyfish.com comparison shopping site that lets shoppers chat with each other as they bid on auction items, is going 24x7. The site has unveiled a weekly schedule that features around-the-clock auctions featuring themes like golf, apparel, hunting and fishing, children and baby products, and home décor...

In a Smack Shopping auction the price goes down continually, and shoppers buy when they like the price. The trick is that Smack Shopper does not disclose how many of each item will be put up for sale, so a shopper who waits too long can be left empty-handed...

full article: http://www.internetretailer.com/dailyNews.asp?id=22532
Smack Shopper (registration required): http://www.jellyfish.com/users/signup?sotd=true
Jellyfish: http://www.jellyfish.com/

[Kristijntje]

A review of Jellyfish and Smack:

Jellyfish has found a creative niche for itself. They really are building a community. Not a shopping community, but a community around a game. Just as people get together to watch Amazing Race or Survivor, Jellyfish members get together for Smack Shopping shows, which turn into Smack parties. That in itself says a lot. It’s not like I’ve talked about shopping on NexTag as a party anytime recently.

Which is why I think the opportunity is not to try to convert the Smack into Jellyfish.com users, but rather completely blow out the social game show piece of the business. Game shows can be incredibly lucrative advertising platforms. Ad markets like the one we have today make this opportunity especially attractive.

The Jellyfish comparison shopping piece is just a distraction...

full article: http://www.comparisonengines.com/2007/09...the-smack/