Shoppers will pay higher prices if you have a clear privacy policy

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Shoppers will pay higher prices if you have a clear privacy policy

06-07-2007, 09:37 AM,

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mandy Offline

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Shoppers will pay higher prices if you have a clear privacy policy

Quote:People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed...

The study, led by Lorrie Cranor, director of the Carnegie Mellon Usable Privacy and Security (CUPS) Lab, found that people were more likely to buy from online merchants with good privacy policies, as identified by Privacy Finder and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked.

Many people express concerns that unscrupulous online merchants might misuse credit information, target spam to their email addresses or otherwise violate their privacy...

full article: http://pressesc.com/01181159576_price_of_privacy

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