Web store SEO: Improving Home Page SERPs and PageRank

[mandy]

There were plenty still to optimize, however. For starters, I'd advise:
• Changing the links that point to your home page using /index.htm to / instead, so the spiders will no longer find a duplicate home page while exploring the links of the site.
• Switching from using HTML tables for layout to using CSS. Such a change is friendlier to users and spiders alike.
• Appending rel="nofollow" to the product image and "more info" links, because those links aren't as useful as the links with the product name as anchor text. Nofollow is a great way to channel a larger share of PageRank through to the links that matter most.
• Not having so many H1 tags on the home page. That looks over-optimized...

full article: http://www.practicalecommerce.com/articl...age-Links/