Video SEO Tips: optimizing your video clips for search engines

[Kristijntje]

Video SEO:

    * Metadata: This is often lost during conversion, so you should apply it each and every time your content is delivered to a new site or is converted to a new format. Also, video tools often create a large amount of irrelevant metadata that gets inserted into the files. Using a "cleaner" such as Sorenson Squeeze, Autodesk Cleaner or CastFire will eliminate the spew.

    * Title and Description: Titles and descriptions are the text most commonly applied to videos. If a video is hosted on a hosting or sharing site such as YouTube, insert this information in the provided specified title and description fields. If hosting on your own Web site, the title and description will usually be extracted based on proximity. In order to best represent your content on generic sites, it is advisable to have just one video per page with a simple textual title and description placed near the video itself. In the case of links to the video or other tags, it is advised to use anchor text as well...

full article: http://www.ecommerce-guide.com/solutions...hp/3684446