Book Review: eBay Performance!

[mandy]

The authors of this eBay selling primer are experts in their fields...

Credentials in place, they have collectively produced a clear, readable, almost fool-proof guide to discovering what sells on eBay, obtaining viable product and selling it in an effective way. Rather than the collectibles or one-of-a kind entrepreneur, the book is aimed at those seeking to find and market renewable goods — itself no mean task in today's crowded and competitive eBay selling market. In terms of clarity, little is left to chance here, beginning with the unusual device of placing each co-authors picture by their contributions in the text. The book is well-illustrated with graphs, charts and slides of actual research as well as highlighted sidebars summarizing each chapter's salient points.

The book begins with what they term the Turnover Principle, using the apt analogy of a juggler's three-part process of release, anticipate and catch, with the juggler continually adding new items to hold the audiences interest. Segueing from entertainment to eBay selling, this translates to Research, Source, Sell. With the emphasis on research...

full article: http://www.ecommerce-guide.com/resources...hp/3686711