Building a search engine friendly website

[mandy]

Title and Meta Tags

To reiterate again, I'm making a distinction here between "search engine optimized" and "search engine friendly." They are two very different things. Making your website search engine friendly is largely a one-time task, while optimization of that website is an ongoing process. But in order to be effective with the optimization, your site must first be search engine friendly.

This installment I'll focus on the Title and meta tags, most specifically the description meta, but this can include the keyword meta, though that one is largely irrelevant.

I can pretty much sum up search friendliness of the Title tag and meta description as being two things

  1. They are present
  2. They are unique...

full article: http://www.searchengineguide.com/degeyter/010242.html