Out of Stock Makes Customers Go Bye Bye

[mandy]

“Out of stock” can mean “out of luck” for online retailers that don’t have in inventory what online shoppers are looking for, according to a new study by The E-Tailing Group and trading partner software vendor BetweenMarkets. 68% of those surveyed said they’d shop elsewhere after having three out-of-stock experiences with an online store, and 57% of that number go to competitors’ web sites or stores to find what they want.

Of the more than 950 online shoppers surveyed, who each spend more than $500 online annually, 51% found products out of stock 25% of the time or more. Some 48% have received an out-of-stock notification after placing their order...

full article: http://www.internetretailer.com/dailyNews.asp?id=23079

[sneakymagenta]

Duh!