The Attention Economy

[mandy]

Drop down to page design. The next time you're about to create a new page, before you move a single pixel, think first things first. List each element competing for placement on the page. Each should correspond to an action your user can take, like buying, signing up, or even drilling down. As design, make sure the item at the top of your list commands the best real estate and the page's central visual focus.

Look at the “add to cart” button on your product detail page. How well does it draw attention and place each of the page's subordinate offers in context?

When you're designing for attention and action, your central offer needs to be the most visually prominent. To avoid noise, your style guide will need to go further than “bigger” and “more red.” You need a hierarchy...

full article: http://multichannelmerchant.com/webchann...n_economy/