Labor Day: The Start of the Ecommerce Holiday Email Marketing Season

[mandy]

E-mail marketing campaigns sent during the holiday season last year jumped 47 percent from the previous year...

"I hope it won't be much more than that this year -- that was a considerable uptick," he said, adding that at a certain point the risks of sending more e-mail outweigh the awards.

One best practice he hopes to see more retailers deploy this holiday season is the use of special series e-mails: that is, consumers would opt-in to receive holiday oriented e-mails that might feature, say, a particular product or a particular category.

Other themes in the e-mail might focus around decorating or baking or, for some of us, just surviving the holidays. These are typically sent once a day or at least several times a week. A handful of retailers did that last year, White said, with good results...

full article: http://ecommercetimes.com/story/kUxHhLOT...ason.xhtml