Using Consumer Marketing Tactics to Boost B-to-B Site Sales

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Using Consumer Marketing Tactics to Boost B-to-B Site Sales

09-02-2007, 09:39 AM,

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mandy Offline

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Using Consumer Marketing Tactics to Boost B-to-B Site Sales

Quote:SUMMARY: Stuck in a B-to-B rut? To boost lead generation and ecommerce transactions, one marketer looked at best practices in consumer marketing. When they retooled their site, changes included:
- Adding lots more images
- Creating unique landing pages for top brand name searches
- Calculating shipping costs

Site traffic is up 587%, and their new lead generation feature has already generated millions in new business.

full article: http://www.marketingsherpa.com/article.html?ident=30113

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