Using Consumer Marketing Tactics to Boost B-to-B Site Sales

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Using Consumer Marketing Tactics to Boost B-to-B Site Sales

09-02-2007, 09:39 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Using Consumer Marketing Tactics to Boost B-to-B Site Sales

Quote:SUMMARY: Stuck in a B-to-B rut? To boost lead generation and ecommerce transactions, one marketer looked at best practices in consumer marketing. When they retooled their site, changes included:
- Adding lots more images
- Creating unique landing pages for top brand name searches
- Calculating shipping costs

Site traffic is up 587%, and their new lead generation feature has already generated millions in new business.

full article: http://www.marketingsherpa.com/article.html?ident=30113

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	B2B Marketing Case Study: combining web offers, search marketing, snail mail	Kristijntje	0	3,156	01-14-2007, 04:05 PM Last Post: Kristijntje

Forum Jump:

Users browsing this thread: 1 Guest(s)