Affiliate marketing: focus on quality over quantity

[mandy]

In a world where bigger often is viewed as better, some online marketers have taken this approach to populating their affiliate marketing programs. If they know they’ll pay no commission fee to an affiliate unless a click-through from that affiliate’s site actually produces a sale, what’s the harm, the rationale goes, in signing up as many affiliates as possible?

The answer to that question isn’t as obvious as it may seem. Some experts say keeping an affiliate program wide open is a strategy that’s riskier than, and at the very least not as rewarding as, limiting and defining affiliates in a retailer’s program.

“I’ve preached for years that people should focus on quality over quantity, but I still see too many e-retailers focus on getting tens of thousands of affiliates in their program without any apparent concern for quality,” ...

full article: http://www.internetretailer.com/article.asp?id=23602