Conversion Funnel Opportunities

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Conversion Funnel Opportunities

09-13-2007, 11:45 AM,

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Kristijntje Offline

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Conversion Funnel Opportunities

Quote:Here's a quick recap of the four funnel ratios we're measuring:

1.Overall Visits to Decision-Page Visits: The percentage of visits reaching a page with an offer description, pricing, and an add-to-cart option. As noted in my last article, this should be no less than 60 percent.

2. Decision-Page Visits to Cart Visits: The percentage of decision-page visits taking the next step to the shopping cart. This percentage should be roughly 30 percent.

3. Cart Visits to Checkout Starts: The percentage of shopping-cart visits taking the next step to start the checkout process. This percentage should be 60 percent, and anything less, typically, warrants a closer look.

4. Checkout Starts to Completed Orders: The percentage of visits starting the checkout process that actually complete the order. This percentage should be 75 percent, and ratios less than 75 percent at this deepest part of the funnel should prompt a focused diagnostic effort...

full article: http://www.practicalecommerce.com/articl...rtunities/

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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