Is social shopping a business or a feature?

[mandy]

So, is social shopping a business or a feature?

    * It's a business-enhancing feature for existing CSEs to increase loyalty, user experience, time spent on the site and pageviews.  It empowers communities on top of existing product search engines and defines lines between product niches more clearly.
    * It's a business if a social shopping community attracts, knows, appeals to and services distinct communities -- then leverages that to identify the people and groups who are pivot points.  Plus, it's got to streamline the process of product discovery and addition so that it's almost second nature.

full article: http://www.csestrategies.com/cse/2007/09...shopp.html