Comparison Engine Pronto To Unveil New Social Shopping Site Redesign

[mandy]

From ChannelAdvisor CEO Scot Wingo's CSE Strategies blog.  Part 1 of a 2 part article.

The fastest-growing comparison shopping site is about to unveil a completely new redesign next week, which will leverage a new social shopping model to increase stickiness and improve consumer loyalty.

President John Foley compared this new direction to an online version of friends going to the mall together and shopping.

At its core, Pronto is a formidable product index and search engine. It's also the fastest-growing, with an 850 percent growth over the past eight months (June 2007 comScore).  Wowzie!  They're seeing a run rate of 4 million uniques per month from a variety of channels -- natural search, PPC, partnerships with Ask, Excite, iWon, Lycos, and more that are added literally daily...

full article: http://www.csestrategies.com/cse/2007/08...s-soc.html

[mandy]

part 2 of the article:

What makes you come back to a comparison shopping engine?

Is it because you had a good experience?  It was easy to find what you wanted?  You found the best price the fastest?  Or just the pretty colors?

John Foley told me that the Pronto team not only asked themselves that question, but sought to answer it in their latest release.  John said in the Q&A in Part I of this series that current CSE players "all lack loyalty from their consumers (including us)."  My chance to play around with the site is proof that they've thought long and hard about this -- and sought to build something that they themselves would use on a daily basis...

full article: http://www.csestrategies.com/cse/2007/08...s-s-1.html