Bricks not needed to build a store

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Bricks not needed to build a store

10-24-2005, 11:28 AM,

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mandy Offline

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Bricks not needed to build a store

Quote:I was intrigued - and saddened, frankly - by recent news that Jennifer Albaum is closing her Ann Arbor store, Henrietta Fahrenheit, and taking the shop online exclusively...

The move raises questions about the future of bricks-and-mortar stores versus online retailing...

She's also strategic about using the AdWords program on the Google search engine, buying keyword names - specific brands she sells, her own business name

It's definitely worth paying for the ads, she says. If Oliebollen relied only on Google's "natural'' search, she adds, "my business would probably be a fraction of what it is.''

full article: http://www.mlive.com/columns/aanews/index.ssf?/base/business-0/113006244584900.xml&coll=2

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