Bricks not needed to build a store

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Bricks not needed to build a store

10-24-2005, 11:28 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Bricks not needed to build a store

Quote:I was intrigued - and saddened, frankly - by recent news that Jennifer Albaum is closing her Ann Arbor store, Henrietta Fahrenheit, and taking the shop online exclusively...

The move raises questions about the future of bricks-and-mortar stores versus online retailing...

She's also strategic about using the AdWords program on the Google search engine, buying keyword names - specific brands she sells, her own business name

It's definitely worth paying for the ads, she says. If Oliebollen relied only on Google's "natural'' search, she adds, "my business would probably be a fraction of what it is.''

full article: http://www.mlive.com/columns/aanews/inde...584900.xml&coll=2

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Etailers turn to customized shopping experiences to build brand loyalty	mandy	0	1,655	03-07-2008, 12:44 PM Last Post: mandy
	A plea for store owners to not use numbers as a core basis of what works	mandy	3	2,375	12-27-2007, 07:22 PM Last Post: bargainbloodhound
	Internet Fax Service Needed Today!	BellisimaJ.	2	1,906	02-19-2007, 06:14 PM Last Post: BellisimaJ.
	Online Buying Clicks vs. Bricks	mandy	1	1,896	11-13-2006, 12:52 PM Last Post: mandy
	Over half of shoppers will not buy from a business that does not have a web site	mandy	0	1,674	05-12-2006, 11:19 AM Last Post: mandy
	How Not To Treat A Customer: Abusive Bait and Switch Online Camera Store	regic	10	5,720	03-17-2006, 02:50 AM Last Post: amy

Forum Jump:

Users browsing this thread: 1 Guest(s)