Sugar Buys ShopStyle

[Kristijntje]

The advertisers most likely to advertise on networks such as the Sugar network are reluctant to spend big dollars on banner advertising and are more keen on the more result (sale) oriented advertising. ShopStyle has been keeping a low profile but has built a platform which can extend the reach of the Sugar Network.

The tiny start-up has relationships with many online retailers and can help boost Sugar Inc.’s revenues via these revenue share arrangements. Sugar Inc., is logging close to 5 million unique visitors a month, and can turbo charge ShopStyle.

Brian Sugar explained that a lot of their community members were building shopping lists and saving information related to shopping. However, ShopStyle had a better mousetrap, and made more strategic sense for Sugar Inc. to acquire them. As part of this deal, Sugar Inc. will start offering widgets to other blogs as well...

full article: http://gigaom.com/2007/09/25/sugar-publi...more-10295

The announcement on Sugar:

Months ago I raved about ShopStyle.com being my new favorite place to search for fashion favorites. It’s essentially a search engine for clothes. So, like, if I craved an emerald party dress, I would enter that description, and voila! The crème-de-la-crème of emerald party dresses from all the best online shops at my fingertips. It’s long been my secret weapon in searching for coveted and hard-to-find items (cat's out of the bag!), as you can search by item, color, designer name, price, store and size. It’s easy, swift and just fabulous. I am happy to announce that ShopStyle is no longer my BFF…but my long lost sister! ShopStyle has joined the Sugar family and we can all look forward to even more fashion searching fun. And the fun ranges from shopping the latest (and sale items!) from Old Navy all the way to uptown selections from Net-a-Porter....

full announcement: http://fabsugar.com/656517

The ShopStyle website: http://www.shopstyle.com

[sneakymagenta]

I like Shopstyle.

[amy]

[quote author=sneakymagenta link=topic=16517.msg65189#msg65189 date=1190917232]
I like Shopstyle.
[/quote]

Their format works for apparel.  It wouldn't work for electronics.