Another Look At Google's Sandbox

[mandy]

To start with let me explain that the Google Sandbox is where sites reside until they earn enough trusted links to move upwards in the Google rankings and into whats known as the Google Trustbox. When you launch a new site it has no incoming links and Google doesn't trust it enough to let it rank for any search terms.

Gradually the site earns more trust and the rankings improve. The sandbox filter simply means that it takes 6 to 18 months for the effects of all your trusted links to propel you to the top of the rankings.

Some people will tell you that the sandbox doesn't exist and that they can achieve top rankings straight away - these people are either lying or are not targeting competitive keywords...

full article: http://www.blogstorm.co.uk/blog/google-sandbox/