How to Market Yourself & Your Company on Facebook - 11 Steps & Strategies

[mandy]

SUMMARY: Joining an online social network such as Facebook can put you in touch with millions of like-minded professionals around the world. It also can serve as a powerful marketing tool.

Yet, marketing yourself and your company on Facebook takes a special approach. Social networks are designed to foster human interaction, not to promote products. In this tutorial, we show you how to create the best profile, how to network to extend your relationship and how to use applications to build your company’s brand.

full article: http://www.marketingsherpa.com/article.php?ident=30182

[BellisimaJ.]

Any thoughts on advertising on Facebook??

Here are the guidelines:
- Ads can contain text or images, but no animation.
- For every $5, your ad will be served 2,500 times a day, with increments running up to 50,000 flyers per day for $100, for as many days as indicated (up to 30).
- You can specify if you want your ad to serve all types of Facebook users or to users on a specific network. If you are holding an event in Atlanta, for instance, you could specify that the flyer target only the Atlanta, GA, network.
- You can specify the gender and age group of the users you want the ad to reach.
- You don’t have to be a member of a network to advertise on it.

I like the fact that you can target your market fairly specifically.

[amy]

Facebook could be a good place to advertise if your store is in one of these categories: http://community.tuliptools.com/index.ph...768.0.html

[BellisimaJ.]

Thanks, Amy. I think I'm going to try it. I'll report back with the results.