MySpace to Launch Self-Serve Ad Marketplace for Small Businesses

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MySpace to Launch Self-Serve Ad Marketplace for Small Businesses

11-05-2007, 09:31 AM,

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mandy Offline

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MySpace to Launch Self-Serve Ad Marketplace for Small Businesses

Quote:MySpace is launching a SelfServe for its network, which will usher in a self-service advertising platform for marketers. Showcased at the ad:tech conference tomorrow, its specifically designed for small businesses, politicians, and others, who would like to take advantage of MySpaces social network for advertising. Somewhat similar to Google AdSense, there will be targeted ads that will display across its network.

Even though this is geared for small businesses, anyone will be able to create an ad. And it looks like youll be able to leverage your friends network for pushing ads, which makes it very similar to ad networks youll find for Facebook and also makes it a viable option for users that already use MySpace as a platform for their own growing online presence.

Users will be able to customize ads to a certain extent, and target them based on region and demographics, as well as interest categories...

full article: http://mashable.com/2007/11/04/myspace-self-serve-ads/

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