Why Advertisers Should Include Social Publishing Networks In Their Plans

[mandy]

Social publishing networks have some advertiser-friendly features built right in:

    * Their user base is loyal and deeply invested in the platform. Finding a rich audience here now means finding the same richness next campaign, and not having to fear that consumer fickleness will prompt platform defection.
    * By nature, participants in social publishing networks are both creative and social, traits increasingly sought after by advertisers who are honing their word-of-mouth marketing skills and pursuing collaborators for consumer-generated campaigns.
    * The widget marketing skills advertisers are fervently ramping up will apply here as well.
    * At their heart, they are content. Content still fits more neatly into a media plan than demographics, psychographics, behavior and social connectedness...

full article: http://www.imediaconnection.com/content/17399.asp