Businesses Tap Into Online Social Networks for Marketing Initiatives

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Businesses Tap Into Online Social Networks for Marketing Initiatives

04-06-2006, 09:43 AM, (This post was last modified: 04-06-2006, 09:45 AM by Kristijntje.)

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Kristijntje Offline

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Businesses Tap Into Online Social Networks for Marketing Initiatives

Quote:The phenomenon of social networking for business purposes is a logical extension of personal networking. After all, businesses are merely people linked by common economic purpose, said Barry Kessel, managing director and chief client development officer at global marketing firm Wunderman...

When Integrated Direct needed to drive registrations for one of its clients' New York City events, the company included popular social networking site MySpace.com in its online marketing initiatives.

"Online registrations doubled compared to previous years just by using MySpace and some other similar free sites,"...

...more companies are using online social networks to accelerate their sales, raise money...

full article: http://ecommercetimes.com/story/8HJdQgQW...orks.xhtml

related topics:
What MySpace Means for Marketers
http://community.tuliptools.com/index.ph...383.0.html
Ecommerce and Social Networks
http://community.tuliptools.com/index.ph...073.0.html

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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