SEO: Free Tools and Easy Fixes to Common Problems

[Kristijntje]

Traffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search optimization for an ecommerce site can be tough. There are a lot of them out there, often promotional in nature, and they offer varying degrees of features and reliability. Some spit out data that is simply erroneous and applying this sort of information to website design can be useless at best and deadly, in Internet terms, of course, at worst...

Some of these free tools should be avoided at all costs...

Of course there are many SEO tools out there that cost money and are quite worth it, but not all websites and ecommerce companies have the income or SEO focus to merit such an investment. So, are there any tools out there that are free, accurate, and relatively easy to use? There are several, but it’s best to start with the basics.

One tool that is fairly new to the market and addresses core SEO issues is the Website Health Check created by SEO guru Aaron Wall. Not only does it offer reliable information, but it’s also uncomplicated — just type in a website’s URL, and the site offers complete, easy-to-read reports listing problem pages via clickable URL links...

full article: http://www.practicalecommerce.com/articl...Fixing-It/