Another look at Become.com's redesign

[mandy]

When Become.com announced their redesign, I should have given it more of an in-depth look and sought to fully understand the goals and impact of the release.

Thanks to Jon Glick, VP Product Search & Comparison Shopping at Become.com, we have more details behind the change and where the site is going.

This release could be characterized as "intermediary" -- a step in the direction of bringing more social-enabled features for shopping, but certainly not the end game.

Also, Jon states below that first-time users who used non-shopping features like Web research or reviews were more likely to become repeat visitors and were 170% more likely to click out to a merchant...

full article: http://www.csestrategies.com/cse/2007/12...ok-at.html

[sneakymagenta]

Neato! Become lets you search for dildos by color!

[maggie777]

Search by size would be better.  ;D