Web Design: Using Flash Effectively

[mandy]

Despite the potential drawbacks, there are some e-commerce sites that can benefit from using Flash content. These include sites that are high-tech related and ones in which the business or person's creativity and technological prowess are part of what they are selling and therefore should be showcased. Other instances in which Flash is appropriate is in cutting-edge sites where you expect to see the content delivered in a sophisticated way. These types of e-businesses might include fashion/apparel and make-up Web shops, graphic design firms, gaming or extreme sports gear sites or a real estate company representing new, up-market housing developments.

Flash is best used where the content is relatively static and when it does not need to be updated on a regular basis. For regularly updated content, HTML is a better choice because it requires less skill to edit and update the content and it can be done quickly and cost effectively.

If you are considering using Flash on your Web site, ask yourself whether it will really help you to get your message across to your audience and whether the same effect could be achieved in another way. In many cases, most small businesses and e-commerce sites can leverage Flash by using small Flash components to add some visual movement and a sense of excitement to the site rather than creating large portions or all of the site in Flash...

full article: http://www.ecommerce-guide.com/solutions...hp/3771861