04-20-2006, 08:43 AM
Quote:eBay Makes Bid For Reality TV, Prime-Time Show Will Air On ABC
INTERNET AUCTION GIANT EBAY IS entering television production as a partner in a new ABC reality show where its brand will play a central role. The show, with the working title "Make It Happen," will focus on families who have inspiring dreams but lack the financial means to make them happen. The families will be given the chance to place their "hidden treasures"--collectibles, memorabilia, artifacts, and other items--up for bid on eBay, where the proceeds will turn their dreams into reality...
full article: http://publications.mediapost.com/index....leHomePage&art_aid=42425
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