The next generation online storefront puts the customer in control.

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The next generation online storefront puts the customer in control.

01-06-2008, 12:43 PM,

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mandy Offline

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The next generation online storefront puts the customer in control.

Quote:E-commerce is undergoing a fundamental transition. Retailers once relied on building a straightforward Website with links and images, and then customers arrived to shop.

For several years, millions of people new to e-commerce began shopping on the Web each year and merchants gained sales from the new channel by virtue of being online.

The combination of e-commerce sites that differ from earlier incarnations, coupled with a declining stream of new online shoppers, is a clear signal: Retailers are facing a world in which they will have to work harder than ever to keep their Websites relevant, effective, and easy to use just to gain new customers, keep existing buyers, and increase conversion...

full article: http://multichannelmerchant.com/webchann...ol_freaks/

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