Five strategies for online customer acquisition

[mandy]

E-retail success begins with customer acquisition, the critical first step in convincing shoppers to buy from you. As an online marketer, you invest heavily in strategies to drive traffic to your site. However, not all web traffic is not equal, and while most marketers know which sources drive the greatest quantity, it's also important to know which strategies result in the best quality of site visitors -- the ones who will buy from your organisation, recommend it to others and think of you before the competition.

We recently conducted research into customer satisfaction with the top 30 retailers in the U.K. (as measured by site traffic). A key part of the research was the analysis of different customer acquisition sources, including promotional e-mails, search engine marketing and advertising. We looked at which tools resulted in the most site traffic, but more importantly, assessed what led to the most satisfied shoppers -- those likely to buy again, recommend the site and engage in other desired behaviours...

full article: http://imediaconnection.com/content/18901.asp