More Ecommerce Tips

[mandy]

Include Gross Profit Per Click In Pay-Per-Click
For paid search advertising, calculate bids based on gross profit per click, not current position or cost-per-click. Bids will naturally rise for better-performing keywords and fall for the rest. Use the conversion trackers to capture conversions and then apply a gross-profit-per-conversion amount (better yet, use the actual gross profit values).

Skype Can Improve Customer Service
Great customer service drives business and Skype-enabled call centers make great customer service affordable. With no hardware, software or installation, you can be a mouse-click away from advanced call center capabilities that give your customers options, such as: Live business chat, email, toll-free support, interactive voice response, and click-to-call web integration.

Capture Bouncing Prospects At Point-of-Sale

A large percentage of visitors to ecommerce product pages "bounce out" without going any further. Very often, it's because they're not quite ready to buy and need more information. By putting product-specific lead-capture mechanisms on your product pages, you can cultivate and educate these hot-prospects over time.

full article: http://www.practicalecommerce.com/articl...rce-Ideas/

[mandy]

More tips:

Don’t Fail To Plan
Having been through the personal experience of becoming involved with a young business, and trying to slide a foundation under the building, after it has begun construction, has taught me the importance of planning. Take the time to plan your site. The end result will pay you back more than you can imagine.

Don’t Filter Feedback
Merchants cannot control their credibility — they can only influence it. If a customer leaves a bad, yet constructive review for one of your products, leave it up. Prospective customers trust other customers more than they trust you. Filtering that feedback can tarnish your credibility with the reviewer and the visitor.

full article: http://www.practicalecommerce.com/articl...rce-Ideas/