Ecommerce Sites: Using Web Analytics to Improve Live Chat

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Ecommerce Sites: Using Web Analytics to Improve Live Chat

01-18-2008, 02:40 PM,

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Kristijntje Offline

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Ecommerce Sites: Using Web Analytics to Improve Live Chat

Quote: Data from web analytics programs can help e-retailers make more effective use of live chat systems in which agents offer instant message exchanges to web site visitors, say live chat vendors...

Cross-sell opportunities can also be identified with the help of analytics technology, says Scott Carlin, vice president of sales for live chat vendor InstantService Inc. For instance, a retailer of fishing gear like Orvis can use its Coremetrics analytics system to identify when someone who buys a rod has not looked at reels. An agent can pop up a window offering advice about what reel would go well with the rod...

full article: http://www.internetretailer.com/dailyNews.asp?id=25074

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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