Using Web Metrics For Decision Making

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Using Web Metrics For Decision Making

02-09-2008, 03:46 PM,

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Kristijntje Offline

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Using Web Metrics For Decision Making

Quote:Some metrics are indicators, while others are diagnostic. The difference is important for the web marketer who wants to actually use web metrics for decision making.

Indicator Metrics
Indicator metrics show the performance level for various areas of a site. They include:

A. Conversion rate the best example of an indicator metric indicates the overall effectiveness of the site, but does not explain why the number is at a particular level.

B. Number of visitors indicates the popularity of a site and the growth of the visitor base, but gives little insight into why the sites popular...

full article: http://www.practicalecommerce.com/articl...on-Making/

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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